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21 J Dudovskiy (1 Septmber 2016) IKEA business strategy and competitive advantage:Capitalising on IKEA concept.
22 B Marr (29 August 2017) How Walmart is using machine learning AI, IoT and big data to boost retail performance.
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24 H Reese (no date) Elon Musk and the cult of Tesla: How a tech startup rattled the auto industry to its core.